Homepage / Services / Website Usability Audit

Usability Audit of Your Website

This audit assesses the ease of use of the website by visitors in terms of navigation, design, and functionality. It is conducted by the staff of the SEMSEO company.

The usability analysis of the website provides answers to the following questions:

Is the website user-friendly for visitors?
Can they quickly find information on the website?
Are interactive elements on the website used effectively?

60% OF YOUR WEBSITE’S SUCCESS IS USABILITY

Components of website success:

10% – website appearance (graphic design)
30% – functionality (interface)
60% – alignment with user goals and needs (usability)

The usability audit includes:

Evaluation of the website’s design: design, layout, overall impression of the website’s appearance;
Analysis of the homepage: whether all necessary information is presented on the homepage, whether it encourages repeat visits to the website;
Testing website services: ease of ordering products/services, how the search function is organized on the website, whether the order form works correctly, how orders are processed, whether contact information and other necessary sections are available;
Analysis of the content quality of pages: whether the content hinders page viewing, how internal pages are structured, any deficiencies in content, in content presentation;
Analysis of overall navigation on the website: how sections are arranged, ease of use of the navigation menu;
Checking the website’s display correctness in different browsers and at various screen resolutions, its loading speed;
Recommendations for opening new sections and services on the website, etc.

The result of the usability audit is a list of specific recommendations for improving the website, which will enhance the quality of the website in the eyes of visitors and thereby increase the website’s conversion rate.

IT Company in Moldova – SEMSEO offers two types of usability audits:

Usability audit by company experts. In this case, the website is studied and evaluated by specialists: Programmer, internet marketer, SEO specialist, website administrator. As a result, you receive an evaluation of the current state of the website and recommendations for improvement.
Usability audit by regular internet visitors. The audit is conducted by ordinary internet visitors, potential customers of your products and services. The audit is based on questionnaire surveys, after which they are analyzed and recommendations from potential visitors of your website are compiled.

Example of a questionnaire for usability analysis:

Usability Analysis