SMO (Social Media Optimization)

SMO is a radically new type of online advertising, and its main difference from traditional marketing lies in the fact that it uses social connections, the blogosphere, forums, and interpersonal relationships to promote a product. The main principle of SMO is not to let the user feel they are facing advertising, but to maximally involve the target audience in communication and information exchange. This includes creating accounts and pages on social networks.

Difference between SMO and SEO: Social media optimization (SMO) is essentially the same as search engine optimization (SEO), but aimed not at search engines, but at social networks and blogs, in order to attract traffic to the site or form a community of interest within the social platform. The optimizer’s task shifts from optimizing for search engines to optimizing for people — including creating engaging, “viral” content. Another difference between SEO and SMO is efficiency. On YouTube, an ordinary video in English older than six months averages 10–12 thousand views. Achieving the same numbers through SEO is much harder than through SMO, where specialists use “word of mouth” and promote content across blogs and social networks, often with the help of special services.

Principles of SMO: Writing readable and visually rich content. Building a constant audience: engaging with commenters, publishing discussion-driven texts. Posting links to other sites’ content on the same topic. Interlinking articles. Removing unnecessary interface elements. Placing useful elements in visible areas: subscription, popular articles, comment links, etc. Parallel presentation of information — side blocks with recommended articles alongside the main content. Installing plugins and widgets for interaction: voting, “recommend to a friend,” “top commentators.” Integration with social networks: “like” buttons, group widgets, comment and login plugins via social accounts.

SMO (Social Media Optimization) is one of the services included in the comprehensive maintenance of your website and consists of:

• Creating accounts

• Account administration

The site promotion package also includes:

• SEO copywriting

• SEO optimization

• SMM (Social Media Marketing)

• SEA (Search Engine Advertising)

• SEM (Search Engine Marketing)

• SERM (Search Engine Reputation Management)