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Mary Meeker, a renowned web analyst and partner at venture capital firm Kleiner Perkins Caufield and Byers, presented a report on internet trends for 2017.
Here are the main findings of the report.
In 2016, the number of internet users worldwide reached 3.4 billion and accounted for 46% of the planet’s population. This is twice as many as in 2009. However, over the past five years, the growth rate of the internet population has slowed and remains at 10%.
At the same time, online advertising is growing at an ever-increasing rate. In the US last year, this figure was 22%, and the market size was $73 billion. In 2015, growth was 20%, in 2014 – 15%. It is not surprising that the main driver is mobile advertising, which is growing quickly enough to offset the decline in the desktop advertising segment.
According to Meeker, digital advertising spending will exceed TV spending in the next six months.
E-commerce growth has accelerated in the last three years. In the USA in 2013 this figure was 14%, in 2016 – 15%.
In the high-tech sector, the companies with the largest market capitalization are the so-called “Big Four”: Apple, Alphabet, Amazon, and Facebook. Together, they are worth $2.4 trillion. However, seven of the next 16 companies on the list are Chinese, including Tencent and Alibaba. Their total value is $929 billion.
The history of Silicon Valley is largely the history of immigrants, who played an important role in creating and shaping modern technology. Mary Meeker studied the 25 most valuable tech companies and found that 15 of them had founders who were first- or second-generation immigrants, and half were first-generation immigrants. These companies, which include Uber, SpaceX, and Slack, have created 48,000 jobs.
Meeker estimates that there are 2.6 billion gamers worldwide, up from 100 million in 1995. In 2016, the gaming industry’s share of global revenue was $100 billion, with Asia accounting for 47% of that. According to the expert, gaming can prepare society for increased human-computer interaction.
Music industry revenues have been shrinking by an average of 4% per year over the past 16 years. However, last year, that figure rose 11% to $12 billion, the highest since 2009. For the first time, more than half of that came from subscription and streaming revenue.
The full version of Mary Meeker’s report is available at the link.
