Investments in SEM and SEO Are Increasing in Moldova

In 2012, the company Social Media Examiner conducted research on the state of social media marketing and found that many companies plan to increase their investments in several new social media channels. Social Media Examiner analyzed investments across different Internet channels. Although the study’s objective was to examine budget growth for social networks, its results showed a broader shift in how companies view their marketing presence overall. It became clear that businesses now understand that if they want strong marketing positions, they need to establish an effective presence across multiple channels.

Additionally, 68% of the companies included in the study reported that they plan to increase their marketing efforts in organic search, with greater emphasis on SEO. 20% said they do not intend to change their search campaigns. 10% stated they plan either to reduce SEO usage or that they currently do not use organic search-based marketing at all.

For companies not using organic search marketing, it will be much harder to reach nearly 90% of consumers who use search engines to research before making a purchase decision. Failing to leverage SEO technologies, which typically help businesses improve their positions in search results, can prevent many potential clients from discovering information about these companies.

Although SEO remains one of the main priorities in organizational budgets for 2012, 61% of companies surveyed by Social Media Examiner also stated that they plan to increase their investments in email marketing.