What does website optimization do?

Imagine that in one city there are two identical construction companies engaged in shared housing development. Each has its own large office, furniture, employees, etc. There are hundreds of parameters by which search engines (SE) consider pages relevant to user queries. In non-competitive niches, well-structured sites reach top positions thanks only to internal optimization.

If you enter the office of the first company, you will see plain yellow wallpaper, cheap brown skirting, standard office furniture, and a total lack of individual style.	In the other office, by contrast, a carefully designed and expensive interior aligned with the corporate style of the company. Clocks with the logo on the walls, managers in uniform outfits, and in the reception area a lit model of an apartment building.

According to statistics, 90% of sales go to the second company, thanks to their creative approach to office design and external advertising. The same applies to websites, as a site is as much the face of a company as its office. Website optimization is a set of improvements aimed at keeping the user engaged for as long as possible.

Optimization also means preparing pages for search queries. There are hundreds of parameters by which search engines consider pages relevant. In non-competitive niches, well-structured sites achieve high positions solely due to internal optimization.

Example. Metal construction theme

Bad site (15% sales) Good site (99% sales)

List of optimization services:

• Adding the site to Google WebMaster.
• Setting up 301 redirect.
• Working with text: correct density, placement, number of keywords on a page.
• Adding the site to Yandex WebMaster.
• Working with meta-tags: title, description, keywords across the site.
• Image optimization, working with “ALT” tags.
• Creating sitemap.txt, robots.txt.
• Optimizing site code.
• Building proper internal linking between pages.

What does website optimization provide?
Firstly, it allows a site to enter the top-100 of Yandex or Google within the first months of existence, even without external promotion.

Secondly, an optimized site is simply a quality resource, pleasant to view, inspiring trust, and creating the company’s image.