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The YouTube team is going to introduce the ability to place small ads in videos soon. The new ad format will be tested this fall.
The new format allows you to display text ads right during video playback. It looks like a horizontal block of text with an icon.
The user can click on the block at any time. When clicking on the block, a menu with cards of different products opens.
Using the new format, the advertiser can add a link to the product in the video review of a new product or a product from the same category. In this case, the conversion will increase significantly.
The YouTube team expects that the new ad format will find the same application as product ads from the main Google search.
Advertisers will pay only for clicks on the card, the price of which will be determined by a traditional auction. As before, all targeting and statistics functions will be available.
