Video advertising is a form of advertising placed on the Internet, aimed at creating a company’s image,
promoting services or goods, providing information to increase sales.
Types
Video advertising
- Advertising on channels included in Google Preferred collections
- Media advertising in the visible area of the screen
- Banners on the main page
- Advertising in TrueView format
- Lightboxes
- Search advertising
What are the benefits of video advertising?
Video advertising is good because it allows you to talk about your services in an expanded form. It attracts attention and provides an opportunity to expand your audience reach. In this article, we will talk about different types of video advertising and how they will be useful to your customers.
Use video advertising to tell about your services.
Advantages of video advertising:
- you can choose a convenient way to present the material and adjust the reach;
- it perfectly complements television advertising campaigns;
- content posted not only on YouTube, but also on other resources can be used as advertising;
- display on the contextual display network and on YouTube makes it possible to expand the audience.
Users who see advertising on both TV and Google remember it twice as well as those who watch advertising only on TV.
Types of Video Ads
Skipable:
- Ads can be skipped after 5 seconds;
- On YouTube, a view is counted if the viewer reaches the 30th second of the video or watches it to the end;
- The maximum length of an ad is 60 seconds.
Non-skippable:
- Viewers cannot skip the ad;
- Views of this type of ad are not counted in statistics;
- The maximum length of a video is 15 seconds (in EMEA, India, Malaysia, Singapore, and EMEA, it is 20 seconds).
Advertising on channels included in Google Collections Preferred
Benefits:
- you will place your ads in the 5% of the most popular videos on YouTube;
- you will attract the attention of your target audience;
- you will be able to choose the category of collections that suits you best, for example, “Fashion and Beauty”, “Pop Culture” or “Cooking”;
- your ads will be placed in videos filmed in compliance with all YouTube rules.
Advertisers note that after they placed their ads on channels included in Google Preferred collections, their ads began to be remembered on average 67% better than before.
Viewable Display Ads Help Expand Your Reach
Benefits:
- By eliminating empty impressions, reach becomes more efficient and ad recognition increases;
- This type of advertising allows you to reach 90% of users worldwide;
- You only need to pay when a user views the ad;
- You can place ads on the 200 most visited sites according to comScore.
Viewable display ads receive 55% more views for every dollar spent than regular pay-per-click display ads.
Multimedia banners in the full version of YouTube
Advantages:
- due to the large size, the ad attracts attention;
- due to the effective placement of the banner, you get 100 percent of the advertising impact, and recognition
- of the ad increases;
- you can customize the banner parameters as you see fit;
- you can monitor the effectiveness of banners in YouTube Analytics.
Those who saw banners on the main page are 4 times more likely than other users to search for products of the advertised brand.
Banners on the home page on mobile devices
Advantages:
- This type of advertising is designed specifically for mobile devices and provides a high degree of interaction;
- You get 100% of the advertising impact on all devices and increase brand awareness;
- Ads are seen by 41% of YouTube users who do not visit the site from a computer;
- You can use the default settings or set your own parameters.
As statistics show, those who see such banners search for the advertised product 13 times more often than other users.
TrueView ads
You only have to pay for a TrueView ad if a user watches it.
People usually watch videos about what attracts them, so most of the views of such ads come from interested users.
TrueView ads come in two types:
- TrueView In-Stream Ads
- TrueView discovery
You can learn more about TrueView ads in the article How to Promote Your Brand with TrueView Ads
TrueView Ads for Mobile App Advertising
Benefits:
- Use graphics, sound, and animation to engage your target audience;
- Reach the world’s leading mobile video platform’s billion-strong audience;
- Grab viewers’ attention with in-stream videos;
- Advertise your app to your target audience.
The overall value of your app increases every time a user downloads it after watching an ad.
TrueView Prompts
Benefits:
- make video ads more interactive;
- invite viewers to learn more about an offer or visit a store;
- increase user engagement across devices;
- choose the types of prompts that will help you achieve your goals.
Interactive video ads are extremely useful for brand promotion. In particular, they make your brand more recognizable and attractive.
TrueView Shopping Ads
Benefits:
- promote your products and services on YouTube, the most popular advertising platform in the world;
- give potential customers the opportunity to make a purchase immediately;
- upload your product data to your Merchant Center account so that they can be seen by users of Google Shopping and other Google services;
- set up the display of ads with dynamic remarketing.
64% of shoppers say that YouTube advertising influences their purchasing decisions.
Lightboxes
Advantages:
- help users interact more actively with the brand;
- displayed on all types of devices;
- easily adapt to screens of any size;
- payment is charged only if the user interacts with the ad;
- allow automatic optimization.
The potential time of user interaction with the lightbox exceeds 35 seconds.
Ready-made lightboxes
Benefits:
- create ads that fit any screen in just a few minutes;
- be sure that your ads are primarily targeted at mobile users;
- pay only for actual interactions with the ad;
- add videos, images, product feeds and maps to your ads.
The average user interaction time with a ready-made lightbox is twice as long as the average for all ads.
Custom Lightboxes
Benefits:
- Encourage your audience to learn more about your brand;
- Create your own original ads;
- Add interactive ads or live streams to banners;
- Use multiple resources without going over budget.
Ready-made lightboxes and product feeds
- Show ads to users across devices.
- Upload product information to your Merchant Center account. This will make it easier to include them in your ads.
- Add videos, images, and maps with your store location to your ads.
- Encourage users to learn more about your products.
Search Ads
Benefits:
- Speak to an interested audience;
- Interact with users when they are ready to receive information;
- Attract customers to your site;
- Attract more customers by combining different ad formats.
Users make more than 100 billion searches on Google Search every month.
