Every platform needs tailored, unique content and active management: replies to comments, contests, and interaction with UGC. The best option is to focus on one or two networks where your audience is most active.<\/p>\n
3. Duplicating content<\/h3>\n
This is the most common mistake. Even a slight adaptation between Instagram and Facebook can increase engagement. For instance, avoid hashtags on Facebook posts but use them on Instagram. It creates uniqueness with minimal extra effort.<\/p>\n
4. Not using video<\/h3>\n
Statistics show that Facebook \u201cprefers\u201d video posts more than any other type. They get more organic reach and better responses. But this only applies to videos uploaded directly to Facebook, not external links. Use square format videos for better visibility on smartphones. Also, keep in mind that most people watch videos without sound.<\/p>\n
5. Only writing \u201csales\u201d posts<\/h3>\n
Another mistake is filling every post with calls-to-action. This annoys subscribers. Instead, share useful product-related content that helps customers in their daily life. For example, if you sell supplements, post about diets, sports, and healthy living.<\/p>\n
6. Ignoring user-generated content<\/h3>\n
UGC is key for engagement and loyalty. 90% of users say UGC influences their buying decisions. Encourage your subscribers to share content with your branded hashtag and use it in your posts.<\/p>\n
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7. Not targeting the right audience<\/h3>\n
If you promote a bar in Riga, why not use geographic targeting? Facebook assigns a relevance score to posts and shows them first to people most interested. Proper targeting boosts reach, especially for local businesses.<\/p>\n
8. Not boosting successful posts<\/h3>\n
The most effective way is to boost posts with above-average organic engagement. Publish, wait a few hours, check stats, and then promote. This improves content quality and saves your ad budget.<\/p>\n
9. Not responding to comments<\/h3>\n
Research shows that 89% of brands don\u2019t reply to their followers. One in three users will go to competitors if ignored. Always respond to comments, questions, and reviews \u2014 especially negative ones.
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1. Quantity of posts matters more than quality If you have enough resources (staff, time, creativity) to generate unique and engaging content five times a day on Facebook, you\u2019re fine. Otherwise, limit yourself to one or two posts a day. Make sure they are relevant, interesting for your audience, and supported by professional photos or […]<\/p>\n","protected":false},"author":1,"featured_media":5214,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\n