First of all, this concerns page headlines<\/strong> the user lands on. They must immediately see what the page is about. The headline should connect to where they were before landing on your page. If they clicked an ad saying you offer laptops on sale, the headline should also say \u201cLaptops on Sale.\u201d Then the user knows they arrived at the right place. Otherwise you\u2019ll lose them.<\/p>\n Consistency<\/strong> between the look of your page and, for example, the banner that leads to it. If there is consistency, the user understands they\u2019re in the right place. So the simpler you make their path and the more clearly you show that what they clicked brought them to your site \u2014 the better your conversion will be.<\/p>\n Need<\/strong>. You must be relevant to the user\u2019s needs. No one wants to \u201cbuy something\u201d \u2014 people want to solve problems. Sell the solution to their needs, not the product.<\/p>\n Specificity<\/strong>. Many beginners avoid showing prices. \u201cThey\u2019ll call and I\u2019ll tell them the price\u201d \u2014 this doesn\u2019t work online.<\/p>\n A user can open 20 sites and close 15 simply because there are no prices or things are unclear. You lose users without concrete copy.<\/p>\n It\u2019s easy to write \u201cwe\u2019re market leaders\u201d or \u201chigh quality.\u201d People don\u2019t believe that. They believe specific numbers: what % of customers recommend you, how many projects you\u2019ve completed, items sold, how many positive reviews you have. Concrete figures build trust.<\/p>\n Personalization<\/strong>. Luckily it\u2019s easy to tailor a landing page online. If the user is from Kyiv \u2014 show a Kyiv phone and local delivery terms. If from Moscow \u2014 show Moscow contacts. If they came from Facebook \u2014 invite them to like you on Facebook.<\/p>\n If you work on weekends and the user visits on Sunday \u2014 invite them to call that day. Display \u201cSunday,\u201d and program the site to show \u201cyes, we\u2019re open today.\u201d This works better than \u201cwe\u2019re open 7 days a week.\u201d Remove everything unnecessary<\/strong>. Sometimes even the menu is removed during checkout \u2014 e.g., Amazon. There\u2019s no way back. The fewer options a user has, the more likely they are to make the choice you want. No one cares about links to \u201cour friends.\u201d People care about reviews, delivery, payment, and return terms. Keep these; remove the rest.<\/p>\n Also remove extra form fields. Filling web forms is often the most annoying step. Poor forms cause drop-offs when subscribing, entering contact info, or purchasing.<\/p>\n Everyone asks for a birthday but never congratulates. Many ask \u201center password twice, email twice, confirm registration,\u201d etc.<\/p>\n Ask extra info later by phone or a follow-up email (e.g., \u201cHow did you hear about us?\u201d). Use web analytics to track sources, not a drop-down in a form. That doesn\u2019t work.<\/p>\n Also offer bonuses<\/strong>, especially to those who complete the desired action online: price discounts, gifts, free delivery \u2014 if the order is placed online.<\/p>\n Trust<\/strong>. The more trust elements you have, the better.<\/p>\n Logos of trusted services\/sites with links to reviews, photos of your office, address, phone numbers. Landlines work better than mobiles. All this builds trust. Call to action<\/strong>. It\u2019s crucial to know the purpose of each page and treat it as a step toward a sale. Your CTA should sometimes be repeated on the page: Buy, Order, Leave contacts, Fill the form to get something. Simplify CTAs. Make them clearer and faster to grasp:<\/p>\n Copywriting<\/strong>. Learn to write effective copy. It matters a lot online because most sites persuade with text.<\/p>\n There are many books\/courses\/tips. My advice: think from the customer\u2019s point of view. Instead of \u201cwe sell,\u201d say \u201cyou get.\u201d It usually works better.<\/p>\n Design<\/strong>. Use large, noticeable buttons that slightly break the color scheme. If the page is blue-green, make the button red, for example. Even if the designer objects \u2014 conversion goes up. You also need an arrow<\/strong>. Sometimes simply adding an arrow near the form (animated or static) increases conversion by 10\u201315%. Website conversion is an issue that concerns every site owner. Experienced specialists run several A\/B tests per month, constantly improving their resource, while beginners struggle \u2014 they often don\u2019t know which elements to focus on. In this article we\u2019ll look at 10 core factors that can increase conversion for an online store or any other […]<\/p>\n","protected":false},"author":1,"featured_media":5192,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\n
\nFor example, a banner:
\n![\"seo](\"https:\/\/web.archive.org\/web\/20210122221836im_\/https:\/\/mlozosug3z4k.i.optimole.com\/EMaOeSg.dTaM~46c7c\/w:777\/h:240\/q:auto\/https:\/\/semseo.md\/wp-content\/uploads\/2017\/01\/1-11.png\")
\nand the site we land on after clicking the banner:<\/p>\n![\"seo](\"https:\/\/web.archive.org\/web\/20210122221836im_\/https:\/\/mlozosug3z4k.i.optimole.com\/EMaOeSg.dTaM~46c7c\/w:729\/h:655\/q:auto\/https:\/\/semseo.md\/wp-content\/uploads\/2017\/01\/2-11.png\")
\nImagine you\u2019re dealing with a user with \u201cattention deficit.\u201d They\u2019re on your site and on VK, on Facebook, chatting in Skype, someone is calling them, and the TV is on. They\u2019re with you and not with you. They\u2019re easily distracted.<\/p>\n
\n![\"seo](\"https:\/\/web.archive.org\/web\/20210122221836im_\/https:\/\/mlozosug3z4k.i.optimole.com\/EMaOeSg.dTaM~46c7c\/w:600\/h:112\/q:auto\/https:\/\/semseo.md\/wp-content\/uploads\/2017\/01\/3-12.png\")
\nIf a user visits on Sunday, places an order, and you can\u2019t deliver that day \u2014 program the page to show delivery will be Monday. This is simple to implement and significantly boosts conversion. Use personalization; make the site \u201ctalk\u201d like a salesperson.<\/p>\n
\n![\"seo](\"https:\/\/web.archive.org\/web\/20210122221836im_\/https:\/\/mlozosug3z4k.i.optimole.com\/EMaOeSg.dTaM~46c7c\/w:1170\/h:756\/q:auto\/https:\/\/semseo.md\/wp-content\/uploads\/2017\/01\/4-8.png\")
\nRemove unnecessary links to partners that distract users. Keep only those needed to select a product, purchase, or decide to purchase.<\/p>\n
\n![\"seo](\"https:\/\/web.archive.org\/web\/20210122221836im_\/https:\/\/mlozosug3z4k.i.optimole.com\/EMaOeSg.dTaM~46c7c\/w:174\/h:152\/q:auto\/https:\/\/semseo.md\/wp-content\/uploads\/2017\/01\/5-8.png\")
\nIf you have certificates proving official representation, legal import, certification, tests \u2014 display them.<\/p>\n![\"seo](\"https:\/\/semseo.md\/wp-content\/uploads\/2017\/01\/6-8.png\")
\n![\"seo](\"https:\/\/semseo.md\/wp-content\/uploads\/2017\/01\/7-6.png\")
\n![\"seo](\"https:\/\/semseo.md\/wp-content\/uploads\/2017\/01\/8-5.png\")
\nTestimonials<\/strong>. If you have them \u2014 post them. If not \u2014 collect and post. Ideally: person\u2019s name, photo, text, sometimes video\/audio. Video\/audio builds more trust \u2014 harder to fake.<\/p>\n
\n![\"seo](\"https:\/\/semseo.md\/wp-content\/uploads\/2017\/01\/9-3.png\")
\nWhitespace<\/strong>. Around the button and target actions you need space, so users see what to fill and focus on the button.<\/p>\n
","protected":false},"excerpt":{"rendered":"