{"id":5187,"date":"2025-08-26T14:54:09","date_gmt":"2025-08-26T11:54:09","guid":{"rendered":"https:\/\/semseo.md\/?p=5187"},"modified":"2025-09-01T19:41:47","modified_gmt":"2025-09-01T16:41:47","slug":"ru-sposoby-privlecheniya-vnimaniya","status":"publish","type":"post","link":"https:\/\/semseo.md\/en\/articles\/ru-sposoby-privlecheniya-vnimaniya\/","title":{"rendered":"Ways to attract attention"},"content":{"rendered":"Eye-tracking technology makes it possible to learn a lot about user behavior \u2013 regardless of which site they visit, most view content according to specific patterns. The results of such studies can then be applied to your own site to increase conversion.<\/p>\n<p>Not long ago we wrote about 7 eye-tracking studies that help understand which site elements attract user attention. Here are a few more.<\/p>\n<p><strong>Direction of gaze in photos<\/strong><\/p>\n<p>If a person is shown next to a product in a picture, check where their eyes are directed. In a Sunsilk ad, where the woman looked directly at the viewer, no one paid attention to the product \u2013 everyone just looked at the woman. But when she looked at the product, users immediately noticed it.<img decoding=\"async\" src=\"https:\/\/web.archive.org\/web\/20130917125812im_\/https:\/\/semseo.md\/images\/stat\/sunsilk-uncued.jpg\" alt=\"\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/web.archive.org\/web\/20130917125812im_\/https:\/\/semseo.md\/images\/stat\/sunsilk-cued.jpg\" alt=\"\" \/><\/p>\n<p>The same applies to calls-to-action \u2013 if you use images of people on your site, make sure their eyes are directed at the most important elements (e.g., web forms) and CTA buttons.<\/p>\n<p><strong>Users love media<\/strong><\/p>\n<p>If there is an image or video on a page, users will pay more attention to it than to plain text. This is how users\u2019 gaze was distributed in Google results before images and videos were introduced:<\/p>\n<p>This doesn\u2019t mean you should fill the entire page with pictures and videos. Media elements should help sell the product or service, but if they only distract the user \u2013 better avoid them.<\/p>\n<p><strong>Men and women perceive content differently<\/strong><\/p>\n<p>If men and women are shown the same picture, their gaze may focus on different areas. For example:<\/p>\n<p>Men\u2019s attention is mainly on the chest area (37% more time than women), while women also notice the ring (27% more time than men).<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/web.archive.org\/web\/20130917125812im_\/https:\/\/semseo.md\/images\/stat\/chest.jpg\" alt=\"\" \/><img decoding=\"async\" src=\"https:\/\/web.archive.org\/web\/20130917125812im_\/https:\/\/semseo.md\/images\/stat\/ring.jpg\" alt=\"\" \/><br \/>\nThis shows that men and women perceive the same content differently. Keep this in mind when planning ad campaigns, launching a service, or even designing a CTA.<\/p>\n<p><strong>Simplicity \u2013 the key to success<\/strong><\/p>\n<p>The placement of text, images, products, and even CTA buttons affects the final result. Fewer elements, colors, and text \u2013 and users will more easily see what you want them to see.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/web.archive.org\/web\/20130917125812im_\/https:\/\/semseo.md\/images\/stat\/prada.jpg\" alt=\"\" \/><\/p>\n<p><strong>Gaze moves left to right<\/strong><\/p>\n<p>Statistics show that a user spends an average of 10\u201320 seconds on a page before leaving it. Considering that a person reads about 250 words per minute, this means the user reads only 40\u201380 words and then closes the page.<\/p>\n<p>The average internet user also spends 69% of the time focusing on the left side of the web page. This means the most important elements, such as CTA buttons, should be placed there.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Conclusion<\/strong><\/p>\n<p>If you are eager to change some elements on your site according to this data, don\u2019t rush. What worked well for one site may not work the same for another. Therefore, don\u2019t forget about A\/B testing \u2013 always run it before making major changes.","protected":false},"excerpt":{"rendered":"<p>Eye-tracking technology makes it possible to learn a lot about user behavior \u2013 regardless of which site they visit, most view content according to specific patterns. The results of such studies can then be applied to your own site to increase conversion. Not long ago we wrote about 7 eye-tracking studies that help understand which [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5188,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Homepage<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/semseo.md\/articles\/ru-sposoby-privlecheniya-vnimaniya\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:url\" content=\"https:\/\/semseo.md\/articles\/ru-sposoby-privlecheniya-vnimaniya\/\" \/>\n<meta property=\"og:site_name\" content=\"Homepage\" \/>\n<meta property=\"article:publisher\" 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