Competent internal optimization of a site – allows reducing costs of external optimization which can be compared to carrying out advertising campaigns. Further advance of the resource not optimized “from within” is a waste of time and money.
Procedure of coercion of a resource in compliance with requirements of searchers is carried out by stages:
- Complex analysis of contents of all site.
- Elimination of errors in a site code.
- CPU writing.
- Link changes on internal pages.
- Semantic kernel.
- Content optimization.
- Optimization of images.
- Registration of description, title, keywords.
- Compilation of sitemap.txt, robots.txt.
- Closing of some parts of a site from an indexing
- Implementation of caching of pages (reduction of loading by the server)