Selection of keywords — very responsible stage. Negligent or wrong compilation of the list will lead to visits from the outside visitors who haven’t been interested in your goods and services. They will leave disappointed and won’t become your clients. It means that the funds allocated for advance, will be spent for nothing, and your advertising campaign on the Internet will be ineffective. On the contrary, competently made list of keywords will reach the target audience — potential buyers of your goods and services.
Formation and editing of semantic yard – the list of priority words for a site.
The semantic kernel of a site — is a library of search words, their morphological forms and phrases which most precisely characterize a type of activity, goods or the service, offered by a site. Keywords (search queries) for a semantic kernel are selected by the strict analysis of services or goods of the company, the analysis of statistics of a search engine, statistics of a site and competitors in the market. Requests in a semantic kernel shall correspond to ideas of visitors of a site as much as possible. Those keywords which were found by a search engine when scanning site are the semantic center of a site. To form a necessary semantic kernel often rewriting of articles is needed.
Purposes of creation of a semantic kernel of a site: