Within this audit the analysis of rival sites is carried out. Their visibility in search engines, advance methods, text contents, existence of different services, etc. is analyzed.
Audit benchmarking allows to receive responses to the following questions:
- What are the advantages of my site before competitors?
- What are the shortcomings?
- What strategy of advance to select?
- What are the perspectives of advance?
- How to correctly position my site?
Contents of the sites competitor analysis . Site analysis
- List compilation of the main competitors of a site
- Market study
- SEO analysis of competitors
- Age of a site of TITs and PR
- Number of the indexed pages in PS Yandex and Google
- Quantity of back references
- Quality of referring sites
- Quantity of requests in the TOP 10 Yandex and Google
- Presence of a site at directories YAKS and DMOZ
- Number of relevant pages to requests from a semantic kernel
- Uniqueness of the content
- Keyword entrance in Title
- Keyword entrance in meta – tags
- Density of a keyword on the page
- Presence of a keyword at titles
- The text size on the page